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198 | Sales Confidence for Moms- How to Build a Business Without Burning Out | Michelle Terpstra Sales Mentor and Host of the Revenue Rascals Podcast

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Michelle Terpstra Revenue Rascals -Investor Mama

Before starting her own business, Michelle spent a decade in sales working for 3 Fortune 500’s (yep! nearly 25,000 sales conversations and 2,100 sales presentations!). She went on to open and run a Toastmasters Club that helped high-achieving professionals master their messaging to easily gain new clients. Michelle said goodbye to the stability of the 9-5 to jump feet first into the wild ride of entrepreneurship.

Now as a business owner and the creator Revenue Rascals™,  Michelle has taught 1,000+ of online brands and startups to create and sell premium products by mastering sales skills and then building sales teams from the ground up.

Her signature FREEDOM Framework™ helps coaches, consultants, speakers, agencies, brick and mortar service providers, and professional service providers create, implement and scale a stress-free rinse-and-repeat sales system while freeing up more and more time to do the things they love.

Michelle host’s Revenue Rascals podcast, and advocate for smart ways to grow that create LTV, recurring revenue, and a hybrid sales approach to scaling.

 

Key Takeaways:

  1. Confidence is earned through action, not born. Build it incrementally — if you’re scared to charge $5,000, start by asking for $1,500, then work your way up. Reps build confidence, not the other way around.
  2. Consistency beats intensity in sales. The best sellers do “boring” daily activities (follow-ups, asking for the sale) without fail. Skipping sales activity today shows up as a slump ~90 days later — the “feast and famine” cycle.
  3. Keep your offer simple and start local. You don’t need a big following, expensive ads, or a perfect website — one core offer and a single email to your network can be enough to land your first clients.
  4. Use AI as a thought partner, not a replacement. Train AI on your own frameworks/templates to save time (e.g., turning a 6-hour custom script into a 10-minute process), and use it to pressure-test your offer by having it “poke holes” in your pitch.
  5. Regulate yourself before you perform. Non-negotiable personal habits (movement, rest, emotional release) prevent burnout cycles — treat self-regulation as seriously as your sales activities to sustain high performance long-term.

 

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