I saw Craig speak on an Adweek panel and knew I had to chat with him. In a crowded dental hygiene space, he found a way to stand out. Finding a niche, a genuine niche, is something so many brands struggle with. Enjoy this MasterClass in brand differentiation with someone who succeeds by being nice.

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Podden och tillhörande omslagsbild på den här sidan tillhör Tim Stiefler. Innehållet i podden är skapat av Tim Stiefler och inte av, eller tillsammans med, Poddtoppen.