This is an Ask Kris & Donna episode where we are answering designer questions: 1) When and how to invest in fonts versus using free fonts for client work 2) A designer is weighing up the pros and cons of rebranding their design business, and 3) Strategies for handling long-term clients when you feel like you are outgrowing them (especially when it comes to pricing!)
02:16 Designer Question 1: Paid vs free fonts – when to invest?
05:07 Font licensing and client budgets
07:19 Benefits of paid fonts
11:31 Free fonts: pros and cons
15:46 Client-specific font usage
17:25 Designer Question 2: rebranding your business
25:09 Designer Question 3: handling long-term clients on low rates
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