Engaging Viewers with Monterosa's Peter Cassidy, Rise MD Carrie Wootten and IBC Council chair John Honeycutt

Episode 9 features:

• Peter Cassidy, Monterosa
• Carrie Wootten, Rise
• John Honeycutt, IBC Council

As part of IBC365's themed week on the subject of 'Engaging Viewers', Peter Cassidy, of Monterosa talks about how broadcasters can boost viewer involvement in content and how that can be used to drive revenue. Carrie Wootten, managing director of Rise speaks about the group’s latest mentoring scheme for women in broadcast. And John Honeycutt, newly appointed chair of the IBC Council, speaks about the role of the Council, the post-Covid challenges faced by the media industry and plans for IBC2021.

Links

IBC365 Themed Week: Engaging Viewers https://www.ibc.org/news/themed-week-engaging-viewers/7390.article

Monterosa https://www.monterosa.co/

Rise https://risewib.com/

IBC365 Q&A: The role of mentoring https://www.ibc.org/trends/qanda-the-role-of-mentoring-in-helping-women-to-rise/7337.article

IBC2021 https://show.ibc.org/