Configure-Price-Quote (CPQ) platforms have come a long way from the days of spreadsheet formulas. In this conversation, host Chris Strom and RevOps strategist Joanne Cheng unpack where CPQ fits in a modern go-to-market stack, the problems it actually solves, and how new developments, such as AI-driven guidance, usage-basedbilling, and low-code extensibility, are reshaping the space.
Listen in for:
A clear-spoken CPQ primer: what it is, what it isn’t, and the tipping points that signal it’s time to adopt.
Real-world patterns that demand more than manual quoting—think multi-currency deals, complex product bundles, or fast-moving self-serve funnels.
Emerging trends for 2025, from composable quote-to-cash architectures to the rise of predictive discount recommendations.
Candid lessons from recent rollouts—what sped things up, what slowed things down, and how alignment between the involved stakeholders make or break success.
A myth-busting round (yes, spreadsheets can still play a supporting role).
Whether you’re revenue-ops-curious or knee-deep in a CPQevaluation, this episode offers a balanced, jargon-light look at the tech and the tactics behind smoother quoting flows.
Grab your headphones, hit play, and enjoy the chat!
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