What does it really take to build a business before the funding, recognition and success stories arrive?

This week on But What Do I Know? Podcast, Chidinma is joined by Diane Kone, founder of Swayed, a tech platform designed to make discovering stylists for afro/ textured hair (WAYY) easier.

Together, they discuss Diane's journey into entrepreneurship, the problem that inspired Swayed, and the realities of building a tech startup from the ground up (hint: the platform crashed and Diane had to switch web developers about 4 times). From product development and navigating funding to the unique challenges facing Black women founders in Canada's startup ecosystem, Diane shares what it means to keep building while the business is still finding its footing.

This is a conversation for the entrepreneurs about learning as you go, and the work that happens LONG before success becomes visible.

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Connect with "But What Do I Know?" Podcast:

Leave A Voicenote: https://www.speakpipe.com/BWDIKPodcast

Podcast Community: ⁠https://www.bwdikpodcast.com/

Subscribe and watch this episode on YouTube: https://www.youtube.com/@BWDIKPodcast

IG: @bwdikpodcast 

Tiktok: @bwdikpodcast 

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Connect with Diane Kone: @deemtrl

Visit Swayed: https://www.theswayedapp.com/

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Episode Credits:

Executive Producer: Chidinma Azubuike

Audio and Video Editor: Aleks van der Westhuizen  

Podcast Theme Music: Hamid Bello

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