Ian sits down with Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, to unpack how he built the company’s first global marketing organization. Peeyush explains his four-pillar marketing strategy (brand, demand, expand, and grand). The conversation goes deep on Tech Mahindra’s Global Chess League, a bold brand experiment that has evolved into a flagship marketing, customer experience, and talent branding platform. 

Key Takeaways:

  • Marketing’s real job is reducing friction to sales. Everything else is in service of that goal.
  • Brand experiments can outperform sponsorships. Building owned IP creates control, longevity, and compounding value.
  • Innovation budgets should never be cut. Even in downturns, experimentation is non-negotiable.

Episode Timestamps: 

*(03:34) Trust Tree: Reducing friction for sales

*(22:09) The Playbook: Building a global ches league

*(43:13) Quick Hits 

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.

Links:


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Caspian Studios. Innehållet i podden är skapat av Caspian Studios och inte av, eller tillsammans med, Poddtoppen.