In this episode, Lucy Branch speaks with Ben Winterburn — foundryman and the creative force behind the Instagram account of world-renowned sculptor Steve Winterburn.
Ben helps to run the Winterburn Fine Art Foundry, handling clients and sales, and has built an intagram presence of over a quarter-of-a-million-followers with reels reaching millions of people.
Social media became serious when sales overtook galleries as their primary revenue stream — proof that consistency and the right content strategy can make a real commercial difference. Showing the process is the key to selling sculpture online: it builds value, tells the story, and justifies the price tag.
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