Monetizing Media
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BIZ | Publishing in a digital era with Hearst UK CEO Katie Vanneck-Smith

Monetizing Media
Dela

Katie is the CEO of Hearst UK. Overlooking brands such as the Cosmopolitan, the Runner's World and more. Some would call her a veteran in the media industry a title she herself reluctantly use. Her background as co-founder of Tortoise and previous roles at News Corp as CCO of WSJ and C-level roles at The Times and The Telegraph certainly builds to the title of veteran. 
Our conversation with Katie covers four topics: i) The magazines industry in a digital era, ii) Business models in the media world, iii) how to successfully market a media venture today and of course - predictions about the news and media world.
Eric was sadly away for this episode but the two of us will be back jointly soon.
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