Sammy Albon - Creator turned Senior Campaign Director

Episode 49 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies.

This week Scott Guthrie is in conversation with Sammy Albon, Senior Campaign Director at agency, What They Said. 

In this episode we discuss: 

• What authenticity means from the point of view of a creator and from a brand's point of view
• Why A is for authenticity and affinity. But why A is for All
• We talk de-influencing
• The benefits of long-term brand collaborations with creators
• How brands can effectively work with creators in their promoted media

Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

And sign up to Creator Briefing the weekly newsletter from Scott Guthrie providing a breakdown of all the major news from the creator marketing industry alongside his insight and analysis. 

👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.