As with all things digital, measurability is essential when assessing the success of any campaign, and with every digital marketing campaign you create, it is likely you will be using multiple channels to reach your audience. Therefore, finding ways of measuring engagement with your content is critical in providing you with an indication of how successful your campaign has been in aligning with the interests of your audience.

Podden och tillhörande omslagsbild på den här sidan tillhör Matthew Ogden. Innehållet i podden är skapat av Matthew Ogden och inte av, eller tillsammans med, Poddtoppen.