You decide whether you trust a brand in about seven seconds — before you've read a word, just from how it looks. So how do the smartest brands earn that trust, and keep it? Margot Bloomstein — brand and content strategist, founder of Appropriate, Inc., and author of Trustworthy - joins us to unpack the three qualities that make a brand credible: voice, volume, and vulnerability. A practical half-hour for anyone who builds, writes for, or looks after a brand.
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