Why do people say they want to take climate action — and then get stuck before actually doing it? Behavior designer and user researcher Lindsey Nancarrow joins me to unpack how to find the hidden friction stopping people from taking action. We explore journey mapping, motivation and ability, user interviews, and behavioral techniques for making sustainable actions easier and more compelling.
We also tackle a fascinating tension: should designers give people what they say they want, or create a bold vision and persuade people to come along?
How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community.
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