15. Jan Pfister, Associate Professor of Management Accounting, on Goal Setting and Prosocial Organizations

In the episode we are joined with Jan Pfister, Associate Professor of Management Accounting at the University of Turku and affiliated researcher at the Stockholm School of Economics. Jan Pfister shares his research on goal setting, performance measurement and prosocial organizations. We discuss how organizational goals influence employee behavior, why leadership commitment is essential and how ambitious targets can affect both performance and well-being.

Jan also explains what prosocial groups are, why cooperation often leads to stronger results and how leaders can create a culture built around trust, shared responsibility and a collective purpose. The conversation offers practical insights into how organizations can move from an "I" mindset to a "we" mindset while still recognizing individual contributions. This episode is about goals, cooperation, leadership and sustainable performance. Ready, Set, Goal!