Many lawyers dismiss conferences as a drain on time and money. And frankly, they're right—unless you know how to make the most of them. With the right approach, conferences can transform from missed opportunities into a cornerstone of your business development strategy.
In this episode of The Lawyer's Edge podcast, Elise Holtzman shares actionable insights on how to unlock the full potential of industry conferences. She provides a clear, step-by-step roadmap for maximizing every phase of the event, ensuring your efforts yield measurable results. Discover how to turn conference attendance into a powerful tool for rainmaking and client attraction.
WHAT'S COVERED IN THIS EPISODE ABOUT GETTING THE MOST ROI FROM CONFERENCES
2:29 - Two primary reasons why conferences are worth attending from a business development perspective
5:46 - Some of the potential downsides to attending industry conferences and why it's worth looking at this issue
7:53 - Intentional questions to ask yourself before going to your next conference so you can wring every bit of value possible out of attending
13:32 - How to create a timeline and take action before the conference (and how most approach this incorrectly)
18:28 - The importance of setting aside time to recharge (especially if you're an introvert)
20:38 - Timeline creation and actions to consider taking during your next conference (including how to exit uncomfortable conversations gracefully)
23:03 - How to handle the aftermath of a conference and why people lose a tremendous amount of opportunity at this stage
26:14 - A consideration once you determine a conference is a good fit for you and a brief word about raising your profile at conferences
MENTIONED IN HOW TO GET THE MOST ROI FROM YOUR NEXT CONFERENCE
3 Essential Pillars of Business Development for Lawyers
Managing Partner Forum
John Remsen | Essential Characteristics of Effective Law Firm Leaders
Legal Marketing Association
Get connected with the coaching team: hello@thelawyersedge.com
The Lawyer's Edge
SPONSOR FOR THIS EPISODE
This episode is brought to you by the coaching team at The Lawyer's Edge, a training and coaching firm that has been focused exclusively on lawyers and law firms since 2008. Each member of the team is a trained, certified, and experienced professional coach—and either a former practicing attorney or a former law firm marketing and business development professional.
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