Should Counsellors Use Testimonials and Google Reviews?
Testimonials are brilliant for marketing. They build trust, offer reassurance and give someone an insight into what it might be like to work with you.
So surely asking a happy client for one is a no-brainer?
Well... when you're a counsellor, it's a little more complicated than that.
I've noticed the question of testimonials and Google reviews coming up again recently, although it's a debate that's been rumbling around in counselling circles for as long as I can remember.
So in this episode, I'm taking a closer look at it.
Should you use testimonials? Is there a difference between someone offering you one and you asking for one? And are there things we already understand perfectly well in the therapy room that can sometimes get forgotten when we put our marketing hats on?
I'm not going to give you a simple yes or no answer (annoying, I know). But I am going to give you some things to think about so you can make a decision that feels right for you, your clients and your private practice.
Have a listen and see where you land.
Mentioned in this episode:
BACP Therapy Today – ‘Can we ask clients for testimonials?’
And if you enjoy the podcast, please follow The Grow Your Private Practice Show wherever you listen. It takes seconds, costs precisely nothing, and really does help more counsellors discover the show.
Want some help with your own marketing?
If all this talk about building trust has got you wondering how well your own marketing is doing its job, come and have a rummage around The Vault.
It's packed with free resources I've created specifically for counsellors and psychotherapists who want to get found by more of the right clients – without feeling as though marketing has become another full-time job.
And you'll also find the FIND Assessment in there. It will help you take a proper look at your marketing, see what's already working and spot where it might be worth focusing your attention next.
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