You can build faster than ever with AI.

That does not mean users will adopt what you build.

In this episode of Marketing Spark, I talk with Karel Papik, co-founder and CEO of ProductFruits, about one of the biggest challenges facing SaaS companies today: the growing disconnect between product velocity and user adoption.

We explore why companies are shipping more features while users feel increasingly overwhelmed, why many AI tools struggle to deliver lasting value, and how onboarding has evolved from static product tours into personalized AI-driven experiences.

Karel also shares:

  • Why AI products often suffer from weak retention
  • The hidden friction slowing SaaS adoption
  • Why companies hesitate to switch software despite dissatisfaction
  • How ProductFruits competes against larger players like Pendo and WalkMe
  • Why smaller SaaS companies can still win in crowded markets
  • His perspective on the future of AI, product experience, and human work

This conversation is especially relevant for SaaS CEOs, founders, marketers, and product leaders trying to understand why growth becomes harder even when teams are building and shipping faster than ever.

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