Thinking Psychologist
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#13 What is User Centric "Service Design" ? & How it makes products Psychologically Savvy ?

Thinking Psychologist
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Giovanni Ruello - An Expert at Service Design elaborates this new stream of Design Thinking which is redefining how organization are delighting their customers and gaining competitive advantage.

A vital aspect of service design is to bring in the key concept of Cognitive Psychology to practice and further unearth the hidden needs that the users might not have been able to express during regular customer interviews.

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