IAB.Policy
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The Declining Price of Advertising

IAB.Policy
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Alex Propes chats with Michael Mandel of the Progressive Policy Institute and Wharton Business School about why the share of GDP going to advertising in media has dropped by roughly 25% and what implications this has for regulators. Read Michael's report on the declining price of advertising: www.progressivepolicy.org/issues/government-reform/the-declining-price-of-advertising-policy-implications-2/

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