Marcus West from 60seconds shares his experience on how to develop the skill of storytelling and apply it to clinical data and KOL meetings.

We discuss:

  • Important pillars of storytelling
  • Why emotion is so important for engaging KOLs
  • The hero's journey and how it can be related to clinical data

This episode is sponsored by 60seconds. Learn more about 60seconds here: https://60seconds.com/

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