648: Chris Crouch of Happy Valley

Chris shares how Happy Valley grew from a hyperlocal Collingwood book, record and gift store into a thriving bricks-and-mortar and online business, and why knowing exactly who his customer is continues to shape everything from the products on the shelves to the experience people have when they walk through the door.

You'll learn:

• Why Chris made the enormous decision to buy Happy Valley’s new premises
• What makes a retail business become a genuine destination
• Why what you choose not to stock can be as important as what you do
• How getting the fundamentals right can matter more than constantly creating social media content
• Why community, word of mouth and supporting other local businesses remain so important
• Chris’s advice for anyone considering taking a big leap in business

Chris also shares why successful retail isn’t about finding one “special sauce”, but continually paying attention to the customer, the space, the product mix and all the small details that make people want to come back.

Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com 

Connect with Chris and Happy Valley:

• Instagram: @happyvalleyshop
• Instagram: @happyvalleyvinyl
• Website: happyvalleyshop.com
• Address: 347 Smith St, Fitzroy VIC 

Resources mentioned:

• My Daily Business courses - mydailybusiness.com/courses

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