In this episode of Australia Post Business Talks, we explore how two of Australia’s most dynamic retail brands are winning in a market defined by change. Hosted by Top 50 People in eCommerce Hall of Fame inductee Julie Mathers, Founder of Snuggle Hunny, this conversation dives into the CX, loyalty and digital strategies that are helping brands not just keep up but also lead.
You’ll hear from:
Tara McKeon, Founder of Proud Poppy, on how building a community-first brand with a strong social presence has driven deep customer loyalty
Matthew Horn, Group GM at Country Road Group, on how redesigning product pages and optimising the customer journey has increased conversion, AOV and long-term value
Together, they unpack:
The customer behaviour shifts reshaping retail
Why delivery experience is a make-or-break loyalty factor
The biggest trends on the horizon - from social commerce to recommerce
If you're looking to create standout experiences that keep your customers coming back, this episode is full of actionable insights from leaders doing just that.
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