This episode featured Kim Leonard and Sheila Robinson discussing their careers in evaluation and survey design. They shared how they met on Twitter in 2012 and began collaborating, writing blog posts that eventually became their book "Designing Quality Survey Questions" published by Sage Publications. Sheila and Kim discussed their process for writing the book, starting with blog content and building it out over several years into a full manuscript. They also covered common issues they see in surveys and tips for developing effective survey questions.
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