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From leaving Scotland at 18 to becoming one of Dubai’s early personal styling entrepreneurs, Kelly Lundberg has built a career around taking chances, reinventing herself and understanding the power of personal branding.
Kelly Lundberg, personal brand strategist, keynote speaker and author of Deseed the Lemon, joins Chef JKP to share how her journey took her from working as a holiday representative in Cyprus to joining Emirates and eventually launching her own business in Dubai.
Kelly shares why she left Emirates before completing three years, how she built a personal shopping business when people barely understood the concept, and why she eventually sold it after 15 years to pursue something bigger.
She also gets into the difference between building a business and building a personal brand, why chefs and restaurant owners need to tell their stories, and how small details in service can completely change the customer experience.
WHAT YOU’LL HEAR
✔️ How homemade birthday cakes and growing up in Scotland shaped Kelly’s earliest food memories ✔️ How Kelly convinced a company to hire her at 18 despite its minimum age requirement of 21 ✔️ What working as Emirates cabin crew taught her about luxury service and attention to detail ✔️ Why she left Emirates before receiving her bonus to launch a personal shopping business in Dubai ✔️ How she introduced personal shopping to a market that initially struggled to understand the concept ✔️ Why Kelly sold her styling business after 15 years and moved into personal branding ✔️ Why chefs and restaurant owners need to build their own personal brands alongside their businesses ✔️ How storytelling, visibility and customer experience help hospitality businesses build stronger connections
CHAPTERS
00:00 – Growing Up in Scotland and Her Earliest Food Memories 08:42 – Leaving Scotland at 18 and Taking Her First Big Risk 21:10 – Discovering Dubai and Building a Career with Emirates 31:32 – Leaving Emirates to Start Her Own Business 37:12 – Building Dubai’s Personal Shopping Industry from Scratch 42:09 – Selling Her Business and Discovering the Power of Personal Branding 51:19 – Why Chefs and Restaurant Owners Need a Personal Brand 1:10:01 – Building Visibility, Credibility and a Lasting Reputation 1:29:59 – Food, Dining Experiences and What Makes Hospitality Memorable
GUEST
Kelly Lundberg Personal Brand Strategist, Keynote Speaker & Author Instagram: https://www.instagram.com/kellylundberg.official/
SEASON 13 PARTNER
This season is proudly sponsored by Elle & Vire Professionnel, trusted by chefs around the world for exceptional French dairy products shaped by decades of expertise and craftsmanship.
Elle & Vire Professionnel Middle East: https://www.instagram.com/ellevirprofessionnel_me/
AUDIO PARTNER
RØDE: https://rode.com/
SUPPORT THE SHOW
Chef JKP Thermos Flask: https://chefjkp.com/product/jkp-thermos-flask/
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