Welcome everyone to the Conversations on Applied AI podcast. Today we're speaking with Mark Price. Mark brings academic experience and a strong foundation in business analytics, change management, and curriculum development.

He serves as a distinguished service professor and AI faculty lead at the University of St. Thomas, Opus College of Business. In this role, he focuses on designing and teaching innovative AI courses, training faculty and staff to leverage AI, and contributing to university-wide initiatives on AI's transformative role in education.

Mark previously worked as chief data officer at CaringBridge, where he spearheaded the establishment of their first enterprise analytics function and supported a cultural shift toward a data-driven, customer-centered approach. So I'm truly excited for our conversation. Thank you, Mark, so much for being on the podcast today.

If you are interested in learning how AI is being applied across multiple industries, join us at a future AppliedAI Monthly meetup and help support us as we plan future Emerging Technologies North non-profit events!

Resources and Topics Mentioned in this Episode

Crossing the Chasm — Geoffrey Moore's classic book on the technology adoption lifecycle, applied by Mark to AI adoption within organizations.
https://en.wikipedia.org/wiki/Crossing_the_Chasm

Shadow AI — The use of AI tools by employees on personal devices without official organizational sanction or oversight.
https://www.cisco.com/c/en/us/products/security/shadow-ai.html

Ethan Mollick's AI Productivity Research — Professor at Wharton studying AI's impact on work and productivity, including the Procter & Gamble studies referenced by Justin.
https://www.oneusefulthing.org/

Microsoft Copilot — The AI assistant referenced in the Chevron cautionary tale about deploying 20,000 licenses with zero results due to lack of training and change management.
https://www.microsoft.com/en-us/microsoft-copilot

Bayer — Global life sciences company whose new CEO restructured middle management to accelerate innovation and flatten approval layers.
https://www.bayer.com

Applied AI (podcast community & nonprofit) — Justin's organization hosting events, meetups, and conferences on applied AI in the Twin Cities.
https://appliedai.mn

Bonus links from the episode:

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