For Bill Warshauer, the Chief Revenue Officer at Tillo, a reward can do much more than help a company complete a transaction. It can also produce measurable and meaningful value for companies by changing behavior, creating moments of connection, and strengthening relationships.
Tillo helps brands deliver on all these needs. The company, which is a global gift-card network purpose-built for both brands and buyers, represents more than 4,000 merchants globally.
These merchants form one corner of what Tillo refers to as the “power triangle,” which also includes the buyers/platform providers such as loyalty programs, fintechs, employee engagement companies, and more as the other corner. And at the top of the triangle sits the consumer and the consumer experience.
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