Do you ever think about the full life cycle of your clothes? This week we’re unraveling the journey of a garment with the wonderful Maxine Bédat, author and founder of the New Standard Institute.

We chat with Maxine about the lifecycle of our clothes, the cycle of trends and seasons, the fascinating research for Maxine’s new book, and what shoppers and brands need to do to build a more equitable fashion system.

Buy Maxine’s book ‘Unraveled: The Life and Death of a Garment’ here. Follow the work of the New Standard Institute on Instagram and Twitter, and visit its website for independent, science-backed analysis of sustainability claims.

Common Threads is an ethical fashion podcast from stylist Alice Cruickshank and writer Ruth MacGilp. If you liked this episode and you want to support our work, you can buy us a Ko-Fi here.

For more updates on the ethical fashion conversation, follow Common Threads on Instagram, like us on Facebook, and join the conversation on Twitter.

You’ll find Ruth on Instagram: @ruthmacgilp_ and Twitter @ruthmacgilp

You’ll find Alice on Instagram: @styledbyalicex and Twitter: @styledbyalice

Common Threads artwork was created by


Madeleine Welsch. Music produced by Feena McKinnell.

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