Adam Wilson is the CO-Founder, Head of Strategy and Creative at D/CAL
Adam Wilson shares his journey from the advertising world to founding his own agency, D/CAL. He emphasizes the importance of understanding subcultures over demographics in modern marketing, the evolution of digital marketing, and how his diverse team drives innovation. Adam discusses the challenges and rewards of building an agency that focuses on real-time audience insights and the creator economy, while also providing valuable advice for aspiring agency founders.
Topics Covered:
Understanding subcultures is crucial for effective marketing
The digital landscape transformation
Diversity in agency teams fosters innovation and creativity
Real-time audience insights vs traditional demographics
The agency's success relies on understanding client needs and challenges.
Working with Co-Founder Tony Hawk
Authenticity in marketing leads to more resonant brand narratives
You can follow what Adam Wilson is up to on LinkedIn
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