🎙 NEXT.io Podcast #229 with Martin Collins, Chief Business Development Officer at Soft2bet.
Martin Collins, joins Pierre Lindh to discuss why the U.S. iGaming market is still full of untapped opportunities, despite recent operator exits.
Martin shares why Soft2Bet is entering the U.S. now, how they plan to disrupt the market with a fresh UX approach, and what the future holds for tribal operators, iCasino expansion, and alternative betting models.
⏰ Timestamps:
00:00 - Introduction
00:50 - Sponsor
02:08 - Martin Collins Returns & Soft2Bet’s Growth
04:53 - Why Entering the U.S. iGaming Market Now?
05:37 - Soft2Bet’s B2B & B2C Strategy in the U.S.
09:47 - New Jersey as the First Step & Proof of Concept
11:21 - Turning Data Into a Winning B2B Strategy
13:35 - The Future of Tribal & Non-Traditional Operators
14:55 - The U.S. iGaming Opportunity & Market Shift
16:06 - Why U.S. iGaming UX is Outdated & How to Fix It
19:50 - More States Will Regulate iGaming
23:06 - Alternative Market Entries: Sweepstakes, DFS 2.0 & Crypto
25:11 - What’s Holding Back iCasino & When Will It Take Off?
28:38 - Can Anyone Challenge FanDuel & DraftKings?
29:27 - AI, Personalisation & The Future of iGaming
32:28 - Soft2Bet’s Global Expansion & US Ambitions
36:03 - What Success in the U.S. Looks Like for Soft2Bet
40:31 - Soft2Bet at NEXT Summit: New York 2025
42:33 - Closing Marks
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This episode of NEXT.io is brought to you by:
Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/
Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/
