Active Travel Media Awards - the interviews part one

Laura Laker interviews Fare City's Charles Critchell, the Active Travel Academy Media Awards' only double winner. In 2019 Charles won our investigations/long-term follow-up category for his piece, Burning Bridges, on the closure of Hammersmith Bridge to motor traffic, and in 2020 won the campaign or research category for a two-parter on non-commercial use of cargo bikes. Judges enjoyed the detail and research that went into Charles' two pieces.

Charles founded Fare City, an urban transport think tank, in October 2019 after quitting his job as an architect. Although not a media organisation the original research and storytelling that went into both pieces won Charles two awards for his work. Charles talks to the Active Travel Podcast just as Fare City is about to become incorporated into a community interest company.

Charles talks to Laura about his Fare City project, about chasing a stern businessman across Hammersmith Bridge in the name of research, and how one of his award-winning pieces is about to become a research paper.

Charles' winning pieces can be found here:

Burning Bridges (2019 winner) https://farecity.org/2019/10/01/84/

Sharing the Load (2020 winner)

Part one: https://farecity.org/2020/01/10/sharing-the-load-part-one/

Part two: https://farecity.org/2020/01/17/sharing-the-load-part-two/

Transcription of interview

Laura Laker 0:02  

Hi and welcome back to the active travel podcast, and to the start of our second season. So we had a bit of a break from Autumn in 2020 to fit in the Media Awards and various other things that we were working on but we are now back for 2021 with season two. So, we are kicking off with a look back at those Active Travel Media Awards from November, and interviewing some of the winners. We started the Media Awards in 2019 to recognise the impact that media reporting has on active travel and wanted to recognise in particular, some of the good practice in the field. The second annual awards event was virtual this time, we had nine categories in 2019 with a special award category for Brian Deegan and Bob Davis for ideas with beers. Charles Critchell is the Active Travel Media Awards' only double winner, picking up awards in 2019 and 2020 both in categories recognising in depth research or investigative work. Charles is the founder of fare city, which is a transport Think Tank based in London. Now fare city describes itself as a team of built environment professionals advocating for sustainable transport and empowering individuals to make reasoned travel choices. They say they're embracing the in between: small things which are often overlooked, which collectively can add up to big changes. So welcome Charles.

Charles Critchell 1:27  

Hi Laura, thanks for having me.

Laura Laker 1:29  

Yeah Nice to have you on. So, you're kind of an unusual, one in terms of media angle because you are an architect. You left your job as an architect in April 2019, and launched Fare City in October that year. A month later you won our first Media Award, your piece titled Burning Bridges, which was published on Fare City's website about the closure of London's Hammersmith Bridge and second, Sharing the Load, is a two parter on non-commercial cargo bike use in London, which was published January 2020 which won our most recent award. And so that was published pre pandemic. Although your site isn't a traditional news site per se, our judges were enamoured with the research you put into the pieces which are journalistic in that you speak to people you tell a story and you do the research to put that story forward so perhaps you can start by telling us a little bit about those pieces how you came up with the ideas and how you approach them. 

Charles Critchell 2:26  

Yeah, sure. I mean, I think it's important to point out that for Fare City we're all about co-creating fairer cities, and as you say by empowering. You know city users to make more reasoned travel choices, and for us cities are really about people, and it's about the story as well the narrative. And I think so for the Hammersmith Bridge piece first of all, when the bridge, initially closed in April 2019, and that was to motorised transport I should point out, so I was walking across the bridge several times a week, as was everyone else. And back in those days when you could go up to people and talk to people on the street, and I was actually walking across and I spoke to a lady and I said sort of said to her, well this is a bit of a drag isn't it you know we're having a walk across the bridge to get to the bus stop on the other side, you know she turned around, she said no, it's fantastic. It's the best part of my day. You know I get to sort of relax unwind after work I can walk across the river, and I really think that got us thinking about how these conversations were going on, and across the bridge, you know, across all sorts of times of the day. And people were sort of engaging with one another conversing with one another. And we sort of wondered then you know, are there broader well being benefits to the closure of the bridge because I think, as has been well established since the bridge closed in April 2019 to motorised vehicles, there was this prevailing narrative that actually this was a fundamentally bad thing, and you know everyone was sort of universally upset about this closure but actually, that wasn't the case. I think what we did then is, as you say we sort of surveyed users on the bridge, and there had been other surveys have been done, I won't name names but they were fairly unrepresentative, and a lot of sort of leading questions such as, what's the worst thing about the closure of the bridge. So, we approached it from a different point of view, where we were trying to be neutral, and trying to be trying to be sort of fair and actually conducting the surveys on the bridge itself over a four day period just to get a flavour of what people were thinking about the bridge, and I guess as importantly, how they would want the bridge opened in the future. Just a few anecdotes before maybe I'll tell you a bit about some other findings but, for instance, there was a young couple that lived on the south side of the bridge, and you know they said that they used to get deliveries every day. And since the you know the closure of the bridge to motorised vehicles, they, they stopped doing that, and they'd started cooking more, and then we had a young boy who actually sort of contradicted his mother, and go ahead to change your answer to the survey which I thought was fantastic. She wanted cars back on the bridge. And he said, you know, what about my asthma. And so, I think, again, I mean, aside from the findings of the survey it's these little anecdotes and these vignettes of city life which kind of come together in that place, and that moment in time on the bridge, which makes you feel that that really is, is this is critical sort of bit of infrastructure and that's what we talk about about trying to make city transport work harder city infrastructure work harder to unlock additional benefits for people,

Laura Laker 5:36  

the closure of the bridge that inspired you to quit your job was it, because I notice it happened in the same month.

Charles Critchell 5:43  

No I don't think so.

Laura Laker 5:48  

I'm just imagining. I love that you you like going up and talking to people, because I also do that and I guess that's one of the joys of being a journalist is that you kind of have an excuse to talk to people and it's a bit old school maybe because so much is online these days, but you do get quite interesting stories from people actually and they can be quite open,

Charles Critchell 6:06  

yeah you're right i think a lot of that stems from training and then qualifying as an architect because when you're at architecture school, part of what you're doing is trying to understand the built environment how people are interacting with streets and public spaces. And I think some of the stuff we used to do in sort of undergrad which, you know, looking back at it now is probably, particularly now as the pandemic would be frowned upon. But I think that was really instructive in sort of making you sort of forcing you to interact with people and really try to understand how other people are experiencing urban space.

Laura Laker 6:42  

That was one of Jan Gehl's, I think it was his wife's criticism of the famous urbanist, that inspired him to and start looking and observing people that was that, I think she's a psychologist or a psychiatrist, and she was saying, Well, the problem with architects is that you don't build for people or you don't think about people, but it really is so important, isn't it and I guess that's where the crossover is with the public realm.

Charles Critchell 7:02  

Yes, sir. I think you're absolutely right and i think only by speaking to people about their lived experience of the built environment. Can you really get a real sort of representative understanding of what people are doing in cities and you know the ways in which cities should be designed for them.

Laura Laker 7:22  

And so, you found that a lot of people basically wanted to keep the bridge open to people walking and cycling yeah

Charles Critchell 7:28  

so I think we have three key findings. The first one is that a greater percentage of those surveyed considered that the closure of the bridge to motorised vehicles had some benefits. So, I mean it's worth pointing out that a lot of the people we spoke to traditionally crossed the bridge using a car. And a lot of these people were telling us that actually, you know that they were recognising the benefits not only for themselves but for the wider community so we're talking about less pollution and less noise and more pleasant experience of crossing a bridge. And as I say some people actually making these positive lifestyle changes, and then I think another one is, as you said is 41% believe that the bridge should be reopened to public transport, cyclists and pedestrians only, which was just a little bit lower than reopening it to everybody. Whereas interestingly young people who sadly I can't classify myself as that anymore, which is a 29 years, and under, so that the bigger percentage of those did actually want a public transport walking and cycling bridge which I find really encouraging. I think finally, this is something, like the red herring we throw out at the end of the survey is 'would you consider, would you want the bridge to be used for instance as a community market one day a month', and 76% of people agree that that was a great idea and I think Back to sort of anecdotes, I mean, I was sort of chasing this hard nosed businessman across the bridge I mean he was answering questions but he was trying to get away at the same time. And so when I said to him What about a market like a communal market on the bridge one day a month and he sort of stopped in his tracks in turned round and I thought oh man now I've really done it, sort of like backing off and he's sort of, you know, beamed into a smile and said "that's a great idea". And then he's just walked on. So, I think. I think part of what we're trying to do is also raise people's awareness of the possibilities of city space. And I think that's really important and just just in terms of the timing of when we set up I think it's worth pointing out that 2019 London had its first citywide car free day as well. And so that was in September. And just, just actually just before burning bridges was, was published, so I do you think there's this appetite amongst not only Londoners but amongst city users more broadly at the moment, which has obviously been compounded with the pandemic in terms of people's appreciation of the need for sort of better urban space, you know, mental health, urban resilience these kinds of things so I think it's I think hopefully things are sort of coming together quite nicely now but obviously there's always opposition to that,

Laura Laker 10:19  

yeah and you will talk later about some more recent research that you've done in this area about younger Londoners. So, that was your 2019 winning piece. The 2021 one you wrote about cargo bikes, it was a two parter on non commercial cargo bikes in London, and the first part was a well maybe you can tell us actually.

Charles Critchell 10:41  

Yeah, sure. So, again, I think it's just about being out and experiencing the city on the streets and public spaces and. So one thing I noticed was that all these kind of, I didn't know they were cargo bikes then they just look like very odd sort of types of cycle, and we're sort of whizzing around and particularly in central London and particularly I noticed, you know, men and women in sort of pink jackets which i'll come on to in a minute. And, yes, I didn't really understand what they were but they seem to be sort of everywhere suddenly and sort of speaking of other people they didn't really realise either so I did a bit of research and I found that these were obviously cargo bikes. But I think through doing some cursory research, two things came out so one was that there was sort of family buying guides in terms of these would be the best cargo bikes for your for your family, for instance, you know, sort of a comparative sort of article or you'd have sort of articles which were looking at commercial use specifically so why cargo bikes were better for deliveries and logistics in big cities. And so, to my mind, there is a definite gap there that no one has yet to make the link between how the trailblazing as it were of the commercial sector could benefit the non commercial sector how these sort of residual gains come across so that was really the guest, the basis for writing Sharing the Load is trying to understand firstly what cargo bikes are used as cargo bikes in London. The second is sort of trying to understand how broader issues of sort of safety regulation infrastructure demand accessibility these kind of things would either help to promote or prevent the uptake of the mode in the non commercial sector,

Laura Laker 12:26  

you kind of split the two pieces up that way don't you? You've got a bit of first person experience so you have a go on one of these bike taxis that people are pink jackets, and that's a cargo bike, and then you do some interviews with people use cargo bikes you do a bit of history and context, because obviously cargo bikes aren't a new thing they've been around for, since the bicycle was invented, almost, and then you go on to talk about the barriers of uptake like you said the fear of danger on the roads, the risk of theft, a lack of parking spaces and also perceptions not being a cyclist were quite interesting ones, people not identifying as cyclist not seeing it as something for them, but quite a lot of the time people just don't really know what cargo bikes are, do they so you kind of explore that a little bit. And then you go on to produce some recommendations for getting Londoners using cargo bikes more which is quite interesting and I guess that's where the kind of journalism crosses over with the perhaps more policy Think Tank side of what you do.

Charles Critchell 13:23  

Yeah, I think, first of all, you know, we felt we needed to split it up into two articles because this is kind of one of those things it's just like a runaway train once you start the research, sometimes it just sort of, you know, gets ahead of you and there's so much to include so we made a conscious decision to sort of split it up and as you say in the first part, sort of tried to identify what cargo bikes are and who uses them and then sort of scrutinise them against these different metrics in the second part again coming back to the human story that's, that's really important so we wanted this firsthand qualitative research, just to sort of understand what people's motivations for using them were and what their aspirations for future use were, I think that yeah in terms of a lot of what you said in terms of culture safety things like that we did find that generally cargo bike users are typically experienced cyclists. And no matter if they're in the communal in the commercial or in the non commercial sector, so I think for us one of the big things is about trying to lower the barriers to cycling, and that is just crucial not only in London and other cities across the UK. If you're going to build a broader and deeper base of experienced cyclists, who may in turn then want to use or consider using a cargo bike, because I think another thing we found was that actually we called it a cargo bike decision making continuum which is essentially sounds a bit sort of long winded but essentially this idea that and this is what a lot of people reported to us is that it could take users years to decide to buy or purchase a cargo bike, and from from the time when they first think about doing so. I guess for us, you know, it's about trying to understand what are the key barriers, which if they can be removed would actually accelerate this process. And I think, as you pointed out one of the key barriers, is a lack of secure on street parking. And this really is inherent with cities because, unlike standard cycles where you could probably carry one up a flight of stairs and put it in your front hall or your front living room. You know the weight of a cargo bike is really prohibitive towards doing that. And I think in terms of parking theft is also closely associated with that. I think that's a real worry and what we found what we're recommending is that actually local authorities need to take the lead on this. I think there has been great work in boroughs recently, I think part of this has come down to sort of the streetspace funding. And so these are sort of COVID-19 measures, which is unleashed additional funding for local councils, I guess the problem with that is, is that a lot of these cycle hangers as they're called, do not actually facilitate or do not actually allow for non standard cycles so not just cargo bikes but recumbent trikes all these other types of cycles so we do think and this is what the evidence is telling us that really local councils should be looking to sort of take a bit more of a lead on this.

Laura Laker 16:27  

I guess it's such a, an enormous financial outlay but it's amazing, it takes so long for someone to go from the point where they're aware of a cargo bike and then they get through various phases perhaps and then they get to the stage where they want to buy one but it's a lot of money. And you, you mentioned in your article about how one of the shops that sells these things. Their first customers were people from Europe where you know they came from countries where this sort of thing is normal and using cargo bikes as normal. So they'd already gone through this process they know that it's okay thing to do, they're safe, it's doable. And then it was only when people started to see others during it and it was sometimes it was like friends with people who have them, that they then started to go to go on to look at them themselves and have a go and one of the things that the shop did was do kind of consultations basically they have one on one sessions with people and they go through the options and let you ride them a little bit like ebikes but kind of thing it's just about understanding them first isn't it and so that was quite interesting, and I do like how people talk about solutions based journalism there's there's a lot of bad news going on, but it's good to see a problem looked at, and then some solutions reached or some suggestions and I guess that that kind of crosses over with. Yeah, as I said before with what you're doing with city. Also, now you are taking this another step on me with my colleagues at the Active Travel Academy, and you're updating the piece to become a paper perhaps you could talk to us about that. 

Charles Critchell 18:00  

So yeah, that's a good question. I think it was important for us to update the research in light of the pandemic and I think one of the key things that pandemic is that it actually demonstrated the enduring value of the cycle as a mode of transport, and that people were turning to it, you know, not to autonomous vehicles or other sort of technological solutions but something as simple as a cycle which is now a 19th century mode of transport us to confront a very, you know 21st century problem. And so firstly that was, that was really positive for us. And in terms of cargo bikes specifically I think pandemic, as well as sort of increasing cycle use increase those using cargo bikes as well.

Laura Laker 18:44  

It sounds like maybe this we're talking about the continuum that maybe the pandemic acted as a catalyst to allow people to skip forward a few steps so maybe they might have mulled something over for a few months, or even years that they've, they've suddenly realised actually. Now it's time for me to start using one of these things.

Charles Critchell 19:02  

I think that's a really good point and, in fact, one of the people we spoke to said that she had been contemplating using a cargo bike. Again, a couple of years and I think for her the pandemic was just that final push, which actually got her kind of over the line, because of obviously the hesitancy of using public transport and not wanting to drive a car. I think another thing which is worth pointing out is we're talking here about purchasing cargo bikes but actually hiring cargo bikes is just as important, if we're going to get more Londoners using them. And actually the trial which this lady had used or the scheme this lady had used was a scheme between pedal my wheels who are a London based cargo bike supplier and Richmond Council, which actually enabled her to get to a hire a cargo bike on a three month trial basis. That's a very low risk. And obviously one of the big things with cargo bikes is they always be cost prohibitive. So, enabling people to access them in more accessible ways. Financial ways is obviously really important and so I think that more schemes like this, definitely need to be rolled out, just to sort of, you know, entice people to consider using cargo bikes, particularly those who may not be comfortable with spending so much money upfront, you know to purchase one.

Laura Laker 20:22  

Yeah, these schemes vary, they've been various of these schemes haven't they, and they've been really successful at helping people to get into to get into kind of cargo bikes and understand what they are and whether they want them, a bit of a try before you buy. So, this is now going to become a paper, and what kind of form is that going to take?

Charles Critchell 20:42  

Yeah, sure. So it's, we're going to try and release it in two ways. So one is with ATA. And that's going to be more an academic paper. We really wanted to work with, the Active Travel Academy. I think obviously winning the two awards with yourselves was great, and I think that the work that you're doing is really important. Secondly, what we want to do is release it as a publication on our own website. So something a little less academic, making it more graphically accessible for people. And I think we're also looking to do is actually move the debate forward a bit on cargo bikes now. So on the one hand, there's still this lack of knowledge perhaps as to what they are, which obviously is building and is increasing and it's really important we keep pushing that and to be able to open up to more and more users on the second hand I think that just to understand cargo bikes through the lens of their commercial value in terms of city logistics is quite limiting and doesn't really do justice to such a versatile mode so what we're also looking to do is run a couple of articles in the lead up to the publication of the paper, which look at say the commercial side specifically, not in total in terms of what the commercial benefits are but actually, who is responsible for a greater uptake who's responsible for actually scaling up commercial cargo by logistics. And secondly, we also looking at the communal value of cargo bikes, which I think is an area which has gone really under the under the radar has really came of age almost with the pandemic. In terms of speaking to a lot of people, and, you know, local communities who weren't necessarily able to get provisions to vulnerable residents, and then early stage of the stages of pandemic did in fact, turn to cargo bikes in many cases, to, to actually deliver these types of services, which, which I think ties into the hyperlocal nature of cargo bikes more fundamentally, and which again looks towards the commercial sector, so I think that there's a really exciting opportunity here to look at other ways in which cargo bikes can be used, and to try and understand their, their use cases, a bit differently, whilst also trying to obviously promote and sort of disseminate their and their use more broadly amongst new users as well.

Laura Laker 23:04  

So by communal use, you mean what?

Charles Critchell 23:06  

So at the beginning of the lockdown. A lot of people actually turned to the cargo bike to help serve local communities, a fellow social enterprise in East London so Hackney based Carry me bikes which is run by Alex Stredwick, she relayed to me that a lot of people came to her actually with the intention of hiring out cargo bikes to help run deliveries to their local communities, which weren't able to sort of access any government aid at that point in time. I think another thing is, the guys I was referring to earlier who whizzing round in pink jacket so that's Pedal Me which is founded by Ben Knowles and Chris Dixon, and actually worked in combination with Lambeth council to deliver I think up to 10,000 packages to vulnerable residents in Lambeth, so they really sort of drew upon their commercial cargo bike acumen, to deliver a sort of a communal service there in combination with the council so I don't think it was just delivering packages, but it was also taking vulnerable residents to and from hospital visits,

Laura Laker 24:08  

so obviously you're our only double winner of the active travel Media Awards. Has it been good for you to be recognised fairly early on I guess in your in your journalistic career. 

Charles Critchell 24:19  

Yeah, I think it's, it's been a bit of a shock. It's been great. I mean, it's, I think the main thing for us is that it proves it we're on the right path in terms of what we're trying to achieve, and the ways in which we're going about it. And I think that it's almost a double edged sword with what's happening, particularly with the pandemic is there's a lot of social media noise. And I think it's about trying to cut through that with high quality and robust research. It's nice that that gets recognised, but obviously as long as that is actually trying to deliver some social impact is, which is something we're keen on achieving as well.

Laura Laker 24:57  

Yeah, you're a bit different too in that they're kind of long form, there's a lot of research that goes into it, and it's a bit of a kind of nod to policy. We started off the Active Travel Media Awards to highlight good practice in the field. Obviously you know there's some great work that goes on out there that doesn't always get recognised and just highlight, best practices and to show that good work is being done, and to give people a bit of a platform. I don't know if you want to say who inspires you in terms of who's writing on active travel.

Charles Critchell 25:30  

Yeah, I think a lot of people are doing a number of important things at the moment I think you've got people like Carlton Reid which writes for Forbes magazine. I always enjoy reading his work and I think it seems to be quite on the money in terms of the point he's making, and a fellow, with a first year when it was Andrea Sandor who lucky enough to meet at the awards last year when we could actually meet in person which seems like quite a luxury doesn't it. But she wrote a really good piece this year about women's cycling and how we need to sort of lower the barriers to get more women cycling So, yeah, doing some really good sort of investigative stuff there. I think even yourself some of the stuff you've done on sort of LTNs for The Guardian, and obviously active travel more broadly, I think, more generally though it's just anyone that's taking the time to write good quality and sort of engaging work, which is representative as well as the things that are going on but usually with a bit of a positive topspin because I think it's very easy to get drawn into the partisanship which, it seems to be residing around active travel at the moment which again has been compounded by the pandemic so people that really are just trying to get on and write good bits of journalism, but doing it from sort of a constructive viewpoint as opposed to a negative or destructive point of view, 

Laura Laker 26:52  

yes I mean so much of what we consider normal has been taken away from us and I think active travel is one area in which we can be, there's a chance to be positive and to look at solutions for society not only during the pandemic but going forward as a society and all of the other problems that we're facing. You know, in terms of air pollution and congestion and all of those problems which definitely haven't disappeared. So you have your own podcast as part of one of the things that you do for Fare City, and you've done some quite interesting interviews from around the world, with different professionals in different cities from Addis Ababa, Auckland, Bogota, Detroit London and Paris, and you and your colleague, Richard Lambert, and there've been some really interesting pieces around that is is that kind of part of your efforts to look more in depth at these problems and to seek out solutions perhaps for some of these issues around transport that we have.

Charles Critchell 27:46  

Yeah, I think that when the pandemic hit I mean we we were thinking anyway as an organisation, how can we, how can we sort of branch out beyond London. I guess first of all because obviously you know the pieces we were done were specifically London centric because of the fact that we sort of reside in London, and we're based in London, but, and I think yeah more broadly when the pandemic hit there it seemed to me to be this sort of oversaturation of written media. And whilst A lot of it was interesting. A lot of people were sort of focusing on what was happening and how cities could look post pandemic. But for us, not enough people were really looking at why these things were happening. So as an example, you know as well documented in Bogota and are able to quickly implement 47 kilometres of emergency cycleways. And people were suggesting you know why could this happen in London, but I think until you actually drill down and try to speak to people who know about these things in terms of explaining this, you may not necessarily find the answer. So for us it was really trying to drill down into these issues in a specific city and sort of looking at how governance geography culture were informing these different things,

Laura Laker 29:03  

The guy from Addis Ababa was absolutely fascinating. In terms of just understanding the kind of reasoning behind what was happening and that kind of context and just really seem to have a really deep understanding of the problems and the context of the city and within Africa and what they were doing and why and it was super interesting to listen to him actually and it was great to hear from someone in the global south.

Charles Critchell 29:31  

Yeah, I think we were very lucky in terms of we managed to get either a practitioner or an academic from a global city from every inhabited continent in the world, which was great because it really gave us a perspective on what was going on and, like you say I think only by sort of like asking the tough questions and going a bit deeper in terms of trying to understand why these things are happening. Were we getting any, any sort of answers and I think that was crystallised in our piece which is connecting continents. And really the thing with that is that we were looking at the different trajectory of the cities. So that was the key thing for us. So, why were certain things happening in cities which were not happening and others, and we put that down to was that the the trajectory that these cities were on so as an example Singapore were able to do quite well with a pandemic in terms of green urban space green infrastructure, and you look at the way that they've been prioritising those things since the 1950s and 60s. On the other hand, the city on the shortest trajectory is Paris and Paris are doing great things. Mayor Hidalgo was constantly in the news in terms of whether it was greening the Champs Elysees or banning cars completely. I think this is because Paris is on this very unique trajectory where they're in fact, aiming for the 2024 Olympics, which again is something which hasn't really been talked about yet, but I think that we picked up in our research so understanding what trajectory cities are on is quite instructive in understanding how they made them respond to the pandemic and subsequent sort of issues

Laura Laker 31:14  

in terms of Fare City itself, we're kind of working on this voluntarily. Am I right?

Charles Critchell 31:23  

I think we're in a position now where we're about to incorporate. I think that's based on the strength of the work we've been doing. Obviously it's nice to be recognised but I think we've been working on things which we feel are important to us and our stakeholders. And I think also, by default doing this we built a good network of like minded people who sort of like to collaborate with. And we actually did a piece with disabled cycling charity Wheels for Wellbeing just before Christmas, which, which was our first sort of paid piece of work so we are looking to do consultancy work, collaborating with like minded organisations but also by default of becoming a social enterprise, accessing grant funding. And so, hopefully it won't always be done on a voluntary basis, and obviously if there are any listeners with deep pockets with an active travel bent feel free to get in touch and I'm sure we can work something.

Laura Laker 32:29  

I mean this is a problem I know this is a problem with journalism, and perhaps it's a problem in the advocacy sector that it's, it kind of ends up being people who have some way of kind of supporting themselves while they work for free and it's quite an interesting one isn't it is obviously doing good work but it's kind of how do we reach out to other people who maybe don't have the resources to work for free and I know that you're talking about having guest blogs from the built environment sector on your on your website at some point maybe you could tell us a bit about that how maybe aspiring journalists or people in those environments can get involved. 

Charles Critchell 33:07  

Yeah, sure. I think that's sort of again fundamental to setting up as social enterprise is that we want to provide a platform for sort of young professionals or early stage professionals to actually share what they know what their experiences of the built environment are, and the sort of knowledge and expertise, which they have or an idea that they want to sort of promote. And I remember when I first moved to London sort of in my mid 20s, I was, you know, I think think like most of the journalists, starting up you know looking for someone to publish your work and just working really hard to try and get that opportunity to get that opening. So I think for us it's important to do that not only to support and try and to potentially nurture people, and who have an idea but also, I guess to honestly to sort of help educate us and help, help us sort of stay in touch with issues from around the country so I hope there are some reciprocal benefits to it.

Laura Laker 34:06  

Will these be paid gigs do you think? I guess no-one is getting paid yet.

Charles Critchell 34:11  

I would like to say yes, that is our intention, I think that, again, there is something in journalism where you're just expected to work for free on the basis of getting the exposure of the publication with sort of, you know, a big magazine or a big public, you know, a big platform but actually yeah we do want to pay people, because it's it's a recognition of the value that they bring. Yeah. And I think if you provide a bit more of an incentive to people as well then they're more likely to probably try, honestly, try harder but you know to actually focus more and produce a better piece of work which is of paramount importance, it's about producing work which is as good as possible really

Laura Laker 34:57  

yeah and about recognising the value of people's expertise or. Yeah, and it can be quite exclusion exclusionary because they say that, you know, with journalism certainly if you're unless you have some way of supporting yourself while you work for free. It's just impossible, you know that's why journalism so kind of white and middle class and from a very small pool of educational establishments. So, yeah, it's an interesting one, but that's good to hear. Yeah, we talked earlier about the kind of difference between generations, on Hammersmith bridge and how they felt that the future of the bridge might look and what they would like to see. And there was a definite kind of age split wasn't there the younger people tended to want to see fewer cars, and you've been doing some further research on that, in terms of generation Z and transport. And so perhaps we could finish by asking you about that and what you've learned and what where Fare City goes next.

Charles Critchell 35:49  

Yeah sure, we've been working with a West London school in Northolt for just over a year now. So first of all, with the year sixes and sevens so 12 and 13 year olds. When we went into the school we sort of discussed with them, potentially why they should consider making more sustainable travel choices. We were ready to do some follow up work with them but obviously COVID intervened. And what we then did is we went back and we worked with their sixth formers. So the school had some priorities which they wanted to try and realise through their collaboration with us and looking at things like career paths, and why students should be more aware of how their travel choices are impacting others. We really did with them we've done this piece of work on generation Z which I'm really confused about because it does suggest that there are reasons to be hopeful. And just to sort of say there's a fallacy that, you know, it's important that we engage with younger people because, obviously, they are the city users of tomorrow. I think that's incorrect. They are the city users of now, today. And, you know, everyone has got a stake in their city and younger people should be consulted upon that because obviously. Yes, you know, they will be using the city more tomorrow but it's just trying to raise that awareness now, and I guess maybe when people are most receptive so I think what we did with them was we did initial survey and, obviously, this was all anonymous and online where they sort of told us about their priorities. They told us the ease and convenience were important to them, as well as the importance of their local areas. And a lot of them quite encouragingly thought that moving around London via public transport in future was was really important. So I think that's a great advert for the importance of public transport, which is obviously, particularly here in London I guess under threat because of the predominantly fare based revenue model, which TfL have to sort of contend with. Which I guess has led to, you know, this upcoming I think it's the end of March, beginning of April, where free travel for under 18s will be sadly cut unless some, some sort of compromise is found, but I think that aside we sort of took the survey findings to construct a webinar. And so what we did is actually a lot of the people we engage with in the connecting continents work, we sort of caught them up and, you know, we asked them to provide a you know a snapshot of what was going on in their different cities countries and cultures, and I think that really resonated with young people who subsequently watched the webinar because I think they saw that, how what they were doing was impacting upon other people in faraway places such as Addis Ababa or southern hemisphere, continents and countries, but also do it. I guess it gave them an insight into how they may then be able to do certain things within their own careers, which they may not have thought possible so yeah I think it could be, you know, obviously, I'm biassed but I think it's a good thing is a great piece of research, and that I think is something we're looking to build in the future that's working with, with other schools and hopefully they will really unlock the value of what we've tried to do. Yeah,

Laura Laker 39:10  

thank you for coming on it's been great. All

Charles Critchell 39:13  

Great, thanks a lot, Laura. Yeah, really enjoyed it.

Laura Laker 39:17  

You've been listening to the Active Travel Podcast. You can find us online our website at blog.westminster.ac.uk/ata/podcast. We're on most podcast hosts and you can follow us on Twitter and Instagram @active_ata . Let us know you think email us at [email protected]. Thanks for listening. Until next time.

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