The Road to Visionary Leadership | Building a Culture of Innovation | Chronicle 3 of 8 | CHRONICLE 247 - The Visionary Chronicles | Lyssna här

EPISODE

Name your last three failures. Now name where those people are today. That is your innovation culture — not the poster.

EPISODE DESCRIPTION

This is Chronicle 3 of The Road to Visionary Leadership — an eight-part step-by-step guide from Bryan Smeltzer, drawn from his bestselling book The Visionary Leader and three decades of executive leadership at Oakley, adidas, TaylorMade, and K-Swiss. In this module Bryan breaks down the five disciplines of building a culture of innovation: why culture is what you tolerate rather than what you say, why you should lower the cost of being wrong instead of the failure rate, why ideas die in the middle of your organization and the middle is being rational, how to shelter a new venture from the core's metrics without exiling it from the core's assets, and why a company that cannot kill things cannot innovate. Includes the Innovation Culture Audit — page three of your Visionary Leadership Blueprint.

KEY TAKEAWAYS

Takeaways:

• Culture Is What You Tolerate — how to read your real culture from your last three failures

• Lower The Cost Of Wrong — why courage does not scale but arithmetic does

• Ideas Die In The Middle — and why the middle is being perfectly rational

• Protect It From The Core — shelter from the metrics, connection to the assets

• Kill Well Or Stop Starting — why you have a capacity problem, not an idea problem

SERIES BLOCK

📚 THE ROAD TO VISIONARY LEADERSHIP — 8-Part Series

Ch 1 · Ep 245 | Cultivating a Visionary Mindset

Ch 2 · Ep 246 | Strategic Foresight and Planning

Ch 3 · Ep 247 | Building a Culture of Innovation ← you are here

Ch 4 · Ep 248 | Effective Communication and Storytelling

Ch 5 · Ep 249 | Leading Through Change, Continuous Learning & Adaptation

Ch 6 · Ep 250 | Empowering and Developing Your Team

Ch 7 · Ep 251 | Measuring and Celebrating Success

Ch 8 · Ep 252 | Building a Legacy

🎓 Full course with worksheets on Udemy

CHAPTER TIMESTAMPS

Chapters 0:00 Intro and Series Overview 3:15 Defining a Culture of Innovation 6:45 Concept 1 The Permission Structure 10:30 Auditing Your Last Three Failures 14:00 Concept 2 Lowering the Cost of Being Wrong 17:45 Lessons from 3M and the Post-it Note 21:00 Concept 3 Why Ideas Die in the Middle 24:30 Sony vs Apple and the iPod Lesson 28:00 Concept 4 Protecting New Bets from Core Metrics 31:15 Steve Jobs and the Macintosh Pirate Flag 34:30 Concept 5 The Importance of the Kill Discipline 37:00 Richard Branson and the Virgin Innovation Model 39:00 Final Thoughts and Exercise 40:05 End

BOOKS

📘 If this episode resonated with you, grab a copy of The Visionary Leader — The Success Principles of the World's Greatest Visionaries. Available now wherever books are sold. As a thank you to podcast listeners, the eBook is available for just $1.99. Your purchase supports the show and helps future Visionaries find the content. 🔗 Purchase | The Visionary Leader → https://www.amazon.com/dp/B0DNKVZ72B

ADVISORY

💼 Work with Bryan directly on your brand strategy: LiquidMind Advisory → https://liquidmindsite.com/advisory Sessions One 2 One (Free 15-min intro) → https://tidycal.com/bryansmeltzer/free-15-minute-introductory-meeting-with-bryan

APPLE PODCASTS REVIEW REQUEST

⭐ If this episode helped you, please take 30 seconds to leave a review on Apple Podcasts. It helps others find the show and keeps The Visionary Chronicles growing. Search 'The Visionary Chronicles' → Ratings & Reviews → Write a Review. Thank you.

—

📬 Newsletter | The Visionary Advisory Letter — Weekly brand strategy and leadership insights: https://bryansmeltzer.com/

🎓 Course | The Visionary Brand MasterCourse (18 modules, 2 hrs): https://www.thevisionaryfiles.com/

—

About Bryan Smeltzer

Bryan Smeltzer is a bestselling author, business executive, entrepreneur, and brand strategist. He held executive roles at Oakley, adidas, TaylorMade, K-Swiss, and Schutt Sports, founded a men's apparel brand and sold it to a VC firm, and now leads LiquidMind Inc. — a global brand strategy advisory firm. The Visionary Chronicles is ranked #1 Visionary and Top 50 Global Marketing Podcast by Feedspot.

🔗 Follow Bryan

LinkedIn → https://www.linkedin.com/in/bryansmeltzer/

Instagram → @bryansmeltzer33

X → @bryan_smeltzer

Website → https://bryansmeltzer.com/

📧 Contact → bryan@LiquidMindsite.com

—

#TheVisionaryChronicles #BryanSmeltzer #VisionaryLeadership #BrandStrategy #LeadershipDevelopment #ExecutiveLeadership #BrandBuilding #ProductInnovation

Episode Hashtags: #innovationCulture #psychologicalSafety #organizationalCulture #visionaryLeadership #innovation #leadershipCulture #TheRoadToVisionaryLeadership #TheVisionaryLeader

Rss Apple Podcaster