Let's keep it real. Great tech doesn't close rounds. Great tech doesn't win categories. And great tech definitely doesn't stop a competitor with a weaker product from eating your lunch. What closes the gap is credibility, and this week's guest has spent years building it for an entire region.
I sat down with Eric Moore, Chief Development Officer at Bio North Texas, to talk about what it actually takes to get investors, partners, and stakeholders to buy into your story. Eric leads strategic communications, partnerships, and marketing for one of the fastest growing biotech and lifesciences ecosystems in the country, and he's spent his career convening the founders, scientists, and investors who make that ecosystem credible.
This conversation gets into why VCs are betting on the founder more than the tech, why your internal messaging is quietly killing your external credibility, and why "what is your why" might be the most important question you're not asking yourself.
What You'll Learn:
Why investors say they're almost never pitched a bad tech idea, and what they're actually evaluating instead
The difference between talking to your team and talking to the market, and why founders confuse the two
How to build one credible narrative that holds up across investors, customers, media, and your board
Why proximity and community, not just product, are part of your credibility equation
Podden och tillhörande omslagsbild på den här sidan tillhör
Shayna Rattler Davis. Innehållet i podden är skapat av Shayna Rattler Davis och inte av,
eller tillsammans med, Poddtoppen.
