Samsung announced its latest Galaxy Z Fold8 series phones during its Unpacked event on July 22, 2026. This announcement was even more crucial as Samsung seeks to maintain its lead in the form factor it pioneered, with Apple expected to introduce its own foldable device soon.

In this episode, fellow analyst Mark Vena of SmartTech Research and I review the Galaxy Z Fold8 Ultra, exchange experiences and views about the device, how it further enhances the foldable experience compared to Z Fold7, in terms of battery life, brightness, less noticeable crease, and other features, market potential for the new, wider form factor Z Fold8, overall opportunity for the foldable market. We also delve into how the Apple foldable iPhone will affect the market.

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