Fred Cook, David Michaelson, Ada Li, and Matt Wang discuss “A Quiet Shift,” a study from the USC Annenberg Center for Public Relations that examines how a more polarized environment is reshaping corporate communication. The report draws on insights from PR professionals around the world, along with perspectives from senior communication leaders, to explore how the profession is adapting to this environment. Production Credits

A production of the USC Annenberg Center for Public Relations at the University of Southern California.

Host: Fred Cook Executive Producer: Ron Antonette

Creative Director: Toma Battino Production: Toma Battino, Kally Yuan, Christopher Apy, Evan Lee Editorial: Natalie Lopez, Gabby Rosenberg, Joey Cha, Ivan Feng Strategy: Angelina Tran, Monica Morrand Social Media: Arushi Purkayastha, Christopher Apy, Constanza Hachuel

Links

Follow the PR Future Podcast (@prfuturepodcast) on Instagram.

Follow the USC Center for PR (@usccenterforpr) on Instagram and LinkedIn. Follow Fred Cook on LinkedIn. Find all our reports at annenberg.usc.edu/cpr.

Download the 2026 Relevance Report at annenberg.usc.edu/relevance

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Podden och tillhörande omslagsbild på den här sidan tillhör USC Annenberg Center for Public Relations, Fred Cook, University of Southern California. Innehållet i podden är skapat av USC Annenberg Center for Public Relations, Fred Cook, University of Southern California och inte av, eller tillsammans med, Poddtoppen.