How Are we Rethinking B2B in Beauty Through Marketplace and Experience with Anthony Saniger #243

Anthony Saniger is a board member at Beauty Rep and a consumer-focused brand builder with over 17 years of experience across the beauty, fashion, and wellness industries. He brings a strong blend of strategic vision and creative execution, helping brands grow by building meaningful connections with their audiences and positioning themselves effectively in competitive markets.

Anthony actively invests in and advises brands across CPG, beauty, and hospitality, using his entrepreneurial perspective to drive growth, innovation, and long-term brand value.

In this episode we cover:

• 00:00 - Intro
• 01:27 - From Consumer Brands to Beauty Rep
• 03:57 - Fixing Inefficiencies in Traditional B2B
• 07:07 - Centralizing Vendor Management and Timing
• 09:14 - The Challenge of Building a Two-Sided Marketplace
• 11:23 - Designing B2B Products That Drive Revenue
• 13:09 - What Companies Still Get Wrong About Marketplaces
• 15:34 - Entering Niche Industries and Uncovering Inefficiencies
• 17:27 - Exploring Potential in Aesthetic and Longevity Industries
• 18:56 - Anthony's Favorite Activity To Get Into a Flow State
• 19:30 - Anthony's Piece Of Advice For His Younger Self
• 20:25 - Anthony's Biggest Challenges at Beauty Rep
• 22:00 - Instrumental Resources For Anthony's Success
• 23:26 - What Does Success Mean for Anthony Today
• 25:40 - Get In Touch With Anthony

Get in touch with Anthony:

Beauty Rep Website

Anthony's LinkedIn

Mentions:

Keri Concannon

Olivia Schmid

Brené Brown

ZO Skin Health, Inc.

Books:

"Delivering Happiness" by Tony Hsieh

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