If your B2B marketing tactics keep failing, the problem usually isn't the tactics. You could be missing the marketing infrastructure underneath it. Here's what you need to build first.
In this episode for B2B SaaS founders and marketers, I break down the difference between marketing infrastructure and marketing tactics, the core components every startup needs (foundational strategy, messaging and personas, tech stack and data collection), the three phases of building it, and what happens when you skip one.
Whether you're a founder, the first marketing hire, or building your marketing skills, you'll come away knowing what to build first so every tactic you run has a proper foundation underneath it. 🚀🎧
Note: this episode references a visual, which is easier to follow on the YouTube version.
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I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com
