Brad Orego, Head of Research at Webflow, joins us to chat about their upcoming talk at UXRConf.
In this episode, Brad shares how their team is expanding the scope of research—supporting executive decision-making, exploring multi-year strategy, and operating more like an insights function than a traditional UX team.
We get into: 🔹 Why fitting research into sprints misses the bigger opportunity 🔹 How to work with execs (hint: they won’t read your summary) 🔹 Building research roadmaps and identifying long-term questions 🔹 Why the most valuable research might not look like "UX research" at all
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