Carmen Reno of Anchor Pest Control (East Brunswick, NJ) joins Boardroom Buzz to share how he bought a one-person, $130K business in 2005 after leaving IT for hedge funds, then grew it to $8.5M last year with a goal of $11M. He discusses evolving from a commercial-heavy model (multifamily and former restaurant work) toward more residential and wildlife services due to cash-flow delays in commercial receivables, plus the strategic value of recurring revenue and high-margin one-time work. Reno covers rebranding with a new logo inspired by his former bed bug dog, billboards across Middlesex/Monmouth, heavy social media, and building a review-driven culture that produced roughly 12,000+ Google reviews. He highlights EOS, hiring a CFO and strong leaders, using Clipboard CRM, AI tools for sales coaching and call handling, key KPIs, and lessons from two failed acquisitions, plus his view that technology and consolidation will widen the gap between small and large operators.
You'll learn:
Anchor Origins
From IT to Pest Control
Commercial vs Residential Shift
Scaling to Eight Figures
Rebrand and Billboards
EOS and Leadership Structure
Training SOPs and AI
CRM Efficiency with Clipboard
Owner Role and NJPMA
Mosquitoes and Seasonal Service
CFO Discipline at Five Million
Hiring for Culture Fit
Borrowing from HVAC and Roofing
Building a Review Culture
KPIs and Lead Targets
AI Phones and Virtual Assistants
Planning the Exit Strategy
Shifting to Residential and Wildlife
Advice and Acquisition Mistakes
Ready for boardroom-level help with your own business?
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