What do you do when the name that built your reputation suddenly makes you look stuck in the past?
Jolly SEO was a company founded on solid SEO strategies and infrastructure.
But “S E O?” Ugh that’s soooo 2021.
So cofounder Greg Heilers had a dilemma. Suddenly he had a name that kinda conveyed old thinking.
In this episode he explains the surprisingly complicated journey from Jolly SEO to a brand built for an AI-driven search world.
Greg also explains why “SEO” began sending the wrong signal, how the company preserved the valuable “Jolly” identity while embracing a broader definition of search, and why finding the perfect domain helped settle months of debate.
Listen For
03:12 Why did Jolly SEO need to change its name in the age of AI search?
05:41 How did Jolly SEO finally land on the name Jolly Search?
09:54 Does your company name affect whether AI and LLMs recommend your brand?
12:06 How do you know whether a rebrand has actually worked?
16:56 What should businesses know before rebranding an established company?
Guest: Greg Heilers, Co-Captain | Jolly Search
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Doug Downs
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