AI Narration vs. Human Narration

In this episode, we delve into new data from Edison Research that found U.S. fiction audiobook listeners prefer Spoken’s multi-cast AI narration to that of human narrators. The study surveyed over 1,000 fiction audiobook listeners who blind-tested human narration against Spoken's Multi-Cast™ AI narration.

To help us understand the data, we’re joined by Phil Marshall, founder of Spoken, and Megan Lazovick, vice president at Edison Research. 

In this episode we discuss: 
• The methodology behind the research 
• The key results — favorability, engagement, and listener sentiment before and after 
• Whether listener willingness to try AI narration was measurably impacted 
• When to consider human narration vs. AI narration 
• What this means for authors and publishers considering AI narration

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