In our next episode, we speak to Josh Tetrick, founder of Eat Just Inc., a San Francisco-based FoodTech startup that is radically reimagining the way we consume meat globally. Eat Just is best known for its mung bean-based egg substitute called "Just Egg" and its “lab-grown” cultured chicken. In December 2020, Singapore became the first country in the world to grant approval of the sale of cultured chicken. Eat Just was founded in 2011, and the company has raised over US$650 million and had last been valued at US$1.2 billion.
In this episode, Josh talks about how he came to focus on the problem with food, solving massive challenges in the food industry and building a new universe of tools to supply food in a more ethical way. He discusses the hurdles to widespread adoption of plant-based meats, talks about the mindset shift towards FoodTech innovation that will occur in the next decade, and shares advice for aspiring founders looking to solve real problems in our society.
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