Art fairs aren't just places to see art — they can help you understand where you fit in the art world.
In this episode, I share how artists can use art fairs as a form of market research: to identify the galleries that align with their work, understand how similar artists are positioned, compare pricing, and get a clearer sense of where their work belongs in the contemporary art market.
If you've ever wondered which galleries are right for you, how to price your artwork, or how to navigate art fairs more strategically, this episode will help you look at them through a completely different lens.
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