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Do you ever feel like you need more followers, more money, or a bigger audience before your business can really take off? What if you could build something big without any of those things?
In this episode, Sharran explains how entrepreneurs can build a big business even with a small personal brand. Drawing from his experience helping build billion-dollar companies, Sharran breaks down the three pillars of business growth.
Sharran also shares why giving away your best work can build trust, reduce customer acquisition costs, and turn customers into brand advocates, and how a podcast and Instagram helped fuel major business growth.
To build a powerful brand, all you need is to create something people genuinely value, communicate it clearly, and build a simple system that makes it easy for the right people to find you
“You can use a small brand to build a big business if your funnel is really simple. That way, you knew when you woke up exactly what you were going to do.”
~ Sharran Srivatsaa
Timestamps:
00:00 - How a small brand can build a big business
01:02 - Identifying your value proposition
06:58 - How a strong brand reduces customer acquisition costs
13:22 - Content and funnels to help grow a business without ad spend
18:40 - The most efficient business model
Disclaimer: Financial decisions depend on individual circumstances. Please consider speaking with qualified financial professionals before making investment decisions.
Resources:
- The Next Billion by Sharran Srivatsaa - https://sharransrivatsaa.substack.com/
- Acquisition.com - https://www.acquisition.com/
- ACQ Real Estate - https://acqre.acquisition.com/
- Board Member: ARC Multifamily Real Estate Investing - https://arcmf.com/
- Board Member: The Real Brokerage - https://www.joinreal.com/
Connect with Sharran:
- Facebook - https://www.facebook.com/likesharran
- Instagram - https://www.instagram.com/sharransrivatsaa/
- X - https://x.com/sharran
- LinkedIn - http://www.linkedin.com/in/sharran
- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1
- Threads - https://www.threads.com/@sharransrivatsaa
