Today’s conversation is with Brooke Thomas
Brooke graduated from The Rolf Institute of Structural Integration in Boulder, Colorado in 2000 and has been practicing Rolfing since that time. Her current practice is Emerald City Rolfing in Seattle, WA.
Since 2009 she has been teaching small business skills to self-employed healing arts providers, and she is the co-founder of the calendar app FullyBooked. FullyBooked was created out of the desire for a simple scheduling and waitlist notification system for tiny wellness businesses.
Her past projects include the Liberated Body podcast, a website and podcast that advocates for the manual and movement therapy fields, and the Liberated Being Studio, an online somatic meditation studio that helped people engage with embodiment in the real world.
In today’s conversation, Brooke and I explored practice building, social media, and the increasingly common relationship between content creation and building a successful practice. Together we examined some of the assumptions many practitioners carry about marketing, visibility, and what it actually takes to grow a sustainable healing practice.
From there, the conversation expanded into the nature of relationship itself. We talked about the difference between building an audience and building trust, the role of community, referrals, and authentic connection, and why the principles that help a practice grow may be the very same principles that make therapeutic work effective. Brooke also reflected on rebuilding her own practice after moving across the country, offering practical insights into networking, collaboration, and creating a practice rooted in genuine human connection rather than constant self-promotion.
Throughout the conversation, we returned to embodiment—both in the treatment room and in the ways we communicate with one another. We explored how social media can subtly shape not only what we share, but how we think, relate, and present ourselves, and how easy it is for lived experience to become another concept or performance. Rather than arriving at simple conclusions, the conversation became an invitation to think more deeply about authenticity, relationship, and how we can use the tools available to us without allowing those tools to determine how we practice or who we become.
You can learn more about Brooke at:
https://www.fullybookedcalendar.com/
https://www.emeraldcityrolfing.com/
If you are enjoying and getting something out of these talks, we’d appreciate it if you would leave a positive review of the podcast and subscribe to it through the platform of your choice. When you do this it really helps other people find us, and we greatly appreciate your support.
You can find more about Andrew at:
http://andrewrosenstock.com
and
http://RolfingInBoston.com
Many thanks to Explorers Society for use of their song “All In” from their majestic album Spheres. Please check them out here:
https://open.spotify.com/album/1plT1lAPWEQ1oTRbWOiXm3?si=eAL08OJdT5-sJ6FwwZD50g
