The store already knows how much you are willing to pay. They are just waiting for the right moment to charge you that exact amount.

👉 Join Andrew's FREE Masterclass The Portfolio Pyramid: https://event.webinarjam.com/q05p7/register/o37wxuz?webinar_id=22

What You'll Learn in This Episode

What surveillance pricing is and why it is already happening to you at over 250 companies

The JetBlue confession that accidentally blew the lid off the entire industry

How Walmart's new digital shelf tags could change your grocery price while you are standing in the aisle

Why you and the person next to you are probably paying different prices for the exact same thing

The three types of data companies collect to figure out the maximum you will pay

Three practical things you can do right now to avoid being quietly overcharged

Why lower income shoppers often end up paying the most and what needs to change

Start Here

Join the community built to help you master your money, stay accountable, and reach financial freedom.

👉 Try Master Money Academy FREE for 7 days today!

https://mastermoney.co/join/

👉 Join Andrew’s FREE Investing for Beginners Masterclass

https://event.webinarjam.com/q05p7/register/0o8z9io?webinar_id=21

👉 Join The Master Money Newsletter where you will become smarter with your money in 5 minutes or less per week Here!

https://expert-hustler-605.ck.page/6aa7bb9a79

Partner Deals

Indeed → Get a $75 sponsored job credit ⁠http://Indeed.com/personalfinance⁠

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Tool/s Mentioned

CamelCamelCamel https://de.camelcamelcamel.com/

Keepa https://keepa.com/#!language/1

DuckDuckGo https://duckduckgo.com/

Book/s Mentioned

Gouged: The End of a Fair Price and What That Means for Your Wallet (Releases September 29, 2026)

Publisher: Penguin Viking

Pre-order: Amazon, local bookstores, or direct from Penguin Viking

https://www.penguinrandomhouse.com/books/778487/gouged-by-lindsay-owens/

Watch Next

12 Financial Rules of Thumb That Let You Spend More on What You Love https://youtu.be/36HG6VHnA08

How to RETIRE BY 30! (With Cody Berman) https://youtu.be/ffKv6M69SRI

How to Manage Your Money (and Still Enjoy Life) https://youtu.be/BWocw8B-xnY

The Housing Market Is Rigged (Here's How to Beat It) With David Sidoni https://youtu.be/ccXY6vTNJu0

Focus on THIS in Retirement (Everything Else is Noise) https://youtu.be/afrCCLz4aJ4

Connect with Lindsay Owens

Personal Accounts

X: https://twitter.com/owenslindsay1

LinkedIn: https://www.linkedin.com/in/lindsay-a-owens-phd-3737032/

Organization (Groundwork Collaborative)

Website: https://groundworkcollaborative.org

Lindsay's Bio Page: https://groundworkcollaborative.org/person/lindsay-owens/

X: @Groundwork

LinkedIn: https://www.linkedin.com/company/groundwork-collaborative

Connect with Andrew

Instagram → https://instagram.com/mastermoneyco

Website → https://mastermoney.co

TikTok → https://tiktok.com/@mastermoneyco

X → https://x.com/mastermoneyco

LinkedIn → https://www.linkedin.com/in/andrew-giancola-45027b340

YouTube → https://www.youtube.com/@mastermoneyco/

Question for you:

Have you ever noticed a price change on something you were about to buy, or realized someone else got a better deal on the exact same thing? Drop your story in the comments below. Learn more about your ad choices. Visit megaphone.fm/adchoices

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