Webinar: Keep the Fun Parts: How Email Marketers Use AI Without Losing the Craft

In this Email Support Group session, Justine (Beefree + RGE), John Seals (Baird), and Matt Helbig (Really Good Emails) walk through the real AI workflows running behind the scenes. That means Baird's Copilot agent turning form requests into ready-to-review emails, how we "eat our own cheese" by building the RGE newsletter with the RGE Studio MCP, and sales follow-ups that no longer look like AI slop.

Then we open the toolbox. You'll see our prompt library, the brand voice and unslop skills, and the RGE Quality Index we've used to grade almost 20,000 emails. And yes, we air our AI grievances.

The big idea: let AI take the boring parts so you keep the parts you love.

Resources

• RGE Email Survey report: https://reallygoodemails.com/reports/rge-email-survey
• Beefree AI manifesto: https://reallygoodemails.com/ai-manifesto
• Our RGE newsletter brief/prompt: https://docs.google.com/document/d/1wyntOQq7MQ1J4enDdx4YwFxomHXkk81WHJQEHPasSps/edit?usp=sharing
• Prompt library: https://reallygoodemails.com/tools/prompt-library
• RGE Quality Index skill: https://github.com/matt-helbig/rge-quality-index-skill
• Unslop skill: https://github.com/cursor/plugins/blob/main/pstack/skills/unslop/SKILL.md
• The Email Glow Up: Regulated Edition: https://reallygoodemails.com/webinars/email-glow-up-regulated

Chapters

• 00:00 Hi, we're here to confess
• 01:51 What's on the menu
• 02:51 The survey says: 64% use AI, 1% start with it
• 04:47 The Beefree AI manifesto
• 06:09 What marketers actually want from AI
• 07:33 What's an MCP? (No jargon, promise)
• 08:44 How Baird thinks about AI
• 12:54 Inside Baird's Copilot agent workflow
• 19:28 Eating our own cheese: building the RGE newsletter
• 21:55 Sales follow-ups that don't look like AI slop
• 26:27 Our prompt library (and our favorites)
• 29:57 Give AI bigger goals
• 31:35 Just ramble: dictation for better prompts
• 32:54 AI as your second set of eyes
• 34:58 Did it twice? Make it a skill
• 39:41 Cloning Mike (sort of): brand voice + unslop
• 41:40 The RGE Quality Index
• 45:42 Airing our AI grievances
• 49:18 Will AI replace email marketers?
• 55:14 Buy-in, time savings, and chaining MCPs
• 59:31 Taste beats the sea of sameness
• 01:02:30 Outro

#EmailMarketing #AI #ReallyGoodEmails