Welcome to another episode of SOURCE CODE.
At Finovate, a leading Fintech conference “where you see the future of fintech first”, startups demo their solutions in seven minutes. This series is everything else - the human story behind the innovation. In every great story, there’s a hero on a quest and a guide who’s walked the path before. In b2b fintech, the customer is the hero. Today’s founder? They’re the guide.
We’re going back to the origin - before the demo, before the product - to understand the journey that led here.
This story is about Philipp Buschmann, founder of AAZZUR, a leading embedded financial services provider. The interview was recorded at Finovate Europe 2026.
Philipp embodies The Captain archetype - a decisive leader who guides others through complex transformation with clarity and confidence. He built AAZZUR to empower companies to achieve embedded finance without needing deep technical expertise, making the impossible accessible. Like all great captains, he inspires trust through clear vision, tirelessly enabling others to succeed, and stays focused on his true goal: helping his clients become Heroes in their own industries.
Links
AAZZUR on Finovate: https://informaconnect.com/finovateeurope/sponsors/aazzur/
Philipp Buschmann on LinkedIn: https://www.linkedin.com/in/philippbuschmann/
Company website: https://www.aazzur.com/
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Source Code is a series from the Investology podcast, produced by Orama:
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