Like any industry, the executive coaching industry needs to adapt to stay relevant.
For executive coaches, this means—among other things—reconsidering the classic boundary between executive and "life" coaching in a post-COVID-19 world, navigating generational differences (from long series of face-to-face discussions with baby boomers to crisp, powerful virtual interventions for Gen Z), integrating AI (potentially alongside wearables), and acknowledging the corporate social responsibility of executive coaches.
I recently discussed these topics with Stefan Stenzel, who has been active in the coaching world since the early 2000s and published Die Zukunft des Coaching-Business (The Future of the Coaching Business) in 2022. A follow-up book will be published in the first quarter of 2027.
In our conversation, we covered the following topics:
The diminishing boundary between executive and 'life' coaching
Do different generations have different coaching needs?
The application of 'wearables' in executive coaching
AI: A competitor to executive coaches?
Hybrid coaching (Human + AI)
Technology & data privacy
Developments in organizational structures & leadership
The corporate social responsibility of executive coaches
About Stefan Stenzel
Stefan Stenzel (Dipl.-Psych.) studied Organizational Psychology at Heidelberg and Mannheim with a minor in Business Administration. He has nearly 30 years of experience in People and Organizational Development. Since 2001, he has been working at SAP SE as an HR Senior Expert for Learning within the Global Leadership Development team across various areas of responsibility.
Following his initial coaching training in 1998, he has served as an internal coach at SAP since 2002. With short interruptions, he manages the global pool of external coaches across all management levels and is currently implementing a coachbot to complement the service portfolio. He co-founded DBVC e.V. in 2004, and in 2023, he co-founded the "Future of Coaching" Think Tank alongside Dr. Uwe Böning. Stefan is also the author of various publications on the future of coaching.
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