In this episode, Morgan sits down with Aubrey Marcus, entrepreneur, co-founder of Onnit and New York Times bestselling author, to unpack what it actually takes to break through the invisible patterns that keep even the most driven people stuck at the same level no matter how hard they push.
Aubrey shares the story behind building Onnit into a global wellness company and selling it, what a plant medicine ceremony in his early twenties cracked open about the unconscious patterns running his life and why the inner work is never separate from the outer results. He breaks down what total human optimisation really means beyond the surface, how the brain's deepest belief systems quietly shape every decision a person makes and why most people are trying to solve an identity problem with a strategy fix.
The conversation also goes deep into consciousness, psychedelics as a tool for identity expansion, the suppression of questioning during the pandemic, authority bias and the bystander effect, modern medicine and what it means to think independently in a world designed to keep you compliant.
This episode is a masterclass in identity, inner work and becoming the person your next level actually requires.
Episode Timestamps
00:00 Intro
00:25 Inner work and business growth
01:28 The principle of correspondence - as within so without
02:38 How inner work translates to day to day life
03:38 Signs of unworthiness in entrepreneurs
05:13 Morgan's journey and closing the gap
06:13 The inner saboteur and the subconscious mind
08:31 How to begin rewiring the subconscious
09:49 Reprogramming inner self talk
10:57 Taking bold risks and self love
12:11 The small self versus the higher self
14:47 How to listen to your higher self
28:47 Why Aubrey is considering a new venture
29:21 Psychedelics and the commitment to the earth
30:35 Plant signalling technology and regenerative agriculture
35:14 Human optimisation and new health technologies
35:37 Ivermectin and suppressed treatments
41:25 The bystander effect and authority bias
46:10 The Milgram experiment explained
48:38 Aubrey's father and inoculation against authority bias
52:53 Modern medicine - where it works and where it fails
55:06 Vaccines, questioning the science and thinking independently
57:22 Psychedelics and neurogenesis
01:01:07 Financial incentives behind the medical system
01:02:31 Trusting your own judgment in an age of captured authorities
01:04:02 What Aubrey would do differently as a CEO
01:06:43 Where to find Aubrey Marcus
01:07:49 Advice to his 18 year old self
About Aubrey Marcus
Aubrey Marcus is an entrepreneur, author and podcaster best known as the co-founder of Onnit, a holistic health and wellness brand built around total human optimisation. He is the New York Times bestselling author of Own the Day Own Your Life and the host of the Aubrey Marcus Podcast. After building Onnit into a globally recognised brand and selling it in 2021, Aubrey has continued to be one of the most honest and influential voices on identity, consciousness, psychedelics, masculinity and spirituality. He is also the founder of Fit For Service, a brotherhood and leadership community for men committed to deep growth.
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