Recorded at INTA, this latest episode explores the challenges businesses face when protecting and enforcing intellectual property rights overseas, and the practical steps organisations can take to strengthen their international IP strategy.
Kayleigh Nauman, Adin Samson, and Samuel Stone discuss the risks businesses can encounter when expanding internationally, from trademark disputes and enforcement costs to misconceptions around automatic IP protection across borders. The conversation also covers strategic trademark filing in the US, post-Brexit IP considerations in Europe, the role of the Unitary Patent and UPC, and why China requires a tailored enforcement approach.
With practical guidance on building a strong international IP strategy, this episode offers valuable insights for businesses looking to support growth, investment, and global expansion.
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